Viola Brands

Viola Brands is a leading premium cannabis company founded in 2011 by former NBA player Al Harrington. The company is named after Harrington's grandmother, whose successful treatment of glaucoma with cannabis inspired the brand's mission. As a multi-state operator, Viola specializes in the cultivation, processing, and distribution of high-quality cannabis products, including flower, live resin, and concentrates. The company is widely recognized for its commitment to social equity, focusing on increasing minority representation and reinvesting in communities disproportionately affected by the War on Drugs. While serving the recreational market, Viola's products are also utilized for medical purposes, targeting indications such as chronic pain and inflammation. The brand has expanded its footprint across several U.S. states and has established high-profile partnerships to broaden its market reach.