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VioVet is a UK-based veterinary e-commerce and pet pharmacy company that sells prescription and non-prescription pet medicines, supplements, food, toys, equipment, and equine products. The business originated in 2006 as an online extension of a family veterinary practice and was incorporated as VioVet Ltd in 2011. It has grown into one of the UK's larger online veterinary supply retailers, serving pet owners through a digital storefront and regulated online dispensing model. VioVet operates in the companion animal and equine health market rather than human biopharma, with a business model focused on retail distribution, e-pharmacy, and related pet-health services. The company is owned by Pinnacle Pet Group and continues to operate as an active brand and subsidiary within that broader pet health platform.
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