Visible Assets

Visible Assets is a technology firm that develops and markets RuBee (IEEE 1902.1) wireless networking solutions, specifically designed for high-security and harsh environment asset tracking. In the healthcare and life sciences industries, the company's magnetic-based communication technology is used to track medical devices, manage pharmaceutical inventory, and monitor clinical trial assets. Unlike traditional RFID, RuBee signals are not blocked by liquids or metals and do not interfere with sensitive medical electronics, making them suitable for operating rooms and laboratories. The company provides a comprehensive suite of tags, sensors, and software to ensure real-time visibility and regulatory compliance in the supply chain. Their solutions are particularly valued for e-pedigree applications in pharma to prevent counterfeiting and ensure product integrity.