Vision Healthcare

Vision Healthcare is a leading European consumer healthcare platform specializing in the direct-to-consumer (D2C) distribution of vitamins, minerals, supplements (VMS), and personal care products. Headquartered in Belgium, the company operates a sophisticated "buy-and-build" strategy, acquiring and integrating digitally native brands into its centralized technology and logistics infrastructure. Its portfolio features a diverse range of high-growth brands, including VitaminExpress, Cuure, and Purasana, which target various health needs such as immunity, beauty, and preventive care. The company leverages data-driven marketing and a robust e-commerce platform to optimize sales across multiple European markets. Backed by the private equity firm Avista Capital Partners, Vision Healthcare is focused on consolidating the fragmented European wellness market through strategic acquisitions and international expansion.