Vision Trends

Vision Trends is a prominent optometric service organization (OSO) and member-based alliance that supports independent eye care professionals across the United States. The company provides its members with enhanced purchasing power, practice management consulting, and marketing resources to help independent practices remain competitive against large retail optical chains. In 2022, Vision Trends merged with PECAA (Professional Eye Care Associates of America), a subsidiary of VSP Vision, to create one of the largest doctor-led alliances in the eyecare industry. The organization focuses on business optimization, vendor negotiations, and educational resources for optometrists and their staff.