Vitabiotics

Vitabiotics has conducted clinical trials on several of its key brands. For example, Pregnacare Conception was shown in a published trial to more than double the chance of ongoing pregnancy and reduce IVF attempts needed. Another study showed Pregnacare improved maternal nutritional status and reduced babies born small for gestational age. Many products are prescribed by doctors in some countries.

Their portfolio includes leading UK supplement brands such as Wellman, Wellwoman, Pregnacare, Wellbaby, Wellkid—covering a wide range of consumer segments from preconception/pregnancy through senior years.

The company holds four Queen’s Awards including two for Innovation.

They have significant market share in the UK (~28% branded vitamin supplements) and international presence via e-commerce platforms like Tmall Global in China and Amazon in the US.

Products are manufactured to high pharmaceutical standards with a focus on safety and efficacy.

No prescription drugs or investigational new drugs; all commercialized as food supplements/nutraceuticals.