VitaCare

VitaCare is a technology-enabled pharmacy services platform that facilitates the prescription fulfillment process for patients and healthcare providers. Originally developed as a subsidiary of TherapeuticsMD, the company specializes in navigating insurance coverage, identifying patient savings opportunities, and streamlining the delivery of specialty medications. The platform integrates with electronic health records (EHRs) to provide a seamless workflow for clinicians while offering high-touch support to patients to improve medication adherence. By managing the complexities of the last mile of prescription delivery, VitaCare helps ensure that patients receive their prescribed therapies efficiently and affordably. In April 2022, the company was acquired by GoodRx for $150 million to expand its reach into the specialty brand medication market and enhance its provider-facing tools.