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vitaCare Prescription Services is a U.S. healthcare technology and pharmacy services company focused on patient access, affordability, and adherence for branded prescription medicines. The business provides a tech-enabled prescription services platform that helps patients understand insurance coverage, identify savings opportunities, navigate prior authorization and payer communication, and fill prescriptions through a network of third-party pharmacies. It also supports pharmaceutical manufacturers with commercialization, patient support, and supply-chain visibility tools. Founded in 2014 and headquartered in Boca Raton, Florida, vitaCare was acquired by GoodRx in April 2022 from TherapeuticsMD. The company is healthcare-related, but it is not a drug developer and does not appear to have a therapeutic R&D pipeline.
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