Vitafusion

Vitafusion is a leading brand in the consumer healthcare sector, specializing in the development and manufacture of gummy vitamins and dietary supplements. Originally founded as part of Northwest Natural Products and later acquired by Church & Dwight in 2012, the company is credited with pioneering the gummy vitamin category for adults. Its extensive product portfolio includes multivitamins, fiber supplements, and targeted formulas for sleep, immune support, and bone health. The brand is distinguished by its focus on combining nutritional efficacy with palatable delivery formats, making daily supplementation more accessible to consumers. Vitafusion products are widely distributed through major retail channels and pharmacies across North America and international markets. The company maintains a commitment to quality, utilizing clinically proven absorption for specific vitamin offerings within its lineup.