Vitrue

Vitrue Health is a UK-based digital health company focused on preventing and reducing workplace musculoskeletal pain using AI, computer vision, biomechanics, and clinical decision support. Its main commercial offering, VIDA, helps employers assess workstation ergonomics, automate DSE compliance, and deliver personalized interventions for back, neck, shoulder, and related MSK issues. The company also describes an assessment technology called EVVA for objective movement and functional assessment in clinical and rehabilitation settings. Vitrue Health sells primarily to employers and workplace health stakeholders rather than as a therapeutic drug developer, making it a healthcare technology company rather than a biotech or pharma company. The business appears commercially active, privately held, and venture-backed, with customers reported across multiple countries.