VMG Partners

VMG Partners is a private equity firm that specializes in investing in and building iconic consumer brands, with a significant focus on the health, wellness, and personal care sectors. Founded in 2005, the firm provides growth capital and strategic guidance to help early and late-stage consumer companies scale through brand building and retail distribution. While primarily known for its success in the food and beverage industry, VMG has a robust portfolio of health-adjacent companies, including Thorne HealthTech, Ancient Nutrition, and Goli Nutrition. The firm operates multiple investment vehicles, including VMG Catalyst, which focuses on technology-enabled consumer businesses and healthcare services. VMG is headquartered in San Francisco and is recognized for its expertise in identifying and scaling high-growth brands in the 'better-for-you' category.