Welleco

WelleCo is a premium global wellness and nutraceutical company co-founded by Elle Macpherson and Andrea Horwood in 2014. The company specializes in plant-based dietary supplements designed to optimize health through alkalizing ingredients and bioavailable nutrients. Its flagship product, The Super Elixir, is a highly recognized greens powder formulated by nutritional doctors to support digestive, immune, and skin health. WelleCo operates primarily through a direct-to-consumer model and high-end retail partnerships globally. The brand emphasizes "clean" beauty and wellness from within, utilizing whole-food ingredients and avoiding synthetic fillers.