WestGroup Research

WestGroup Research is a full-service market research firm that provides strategic insights through qualitative and quantitative methodologies. Founded in 1959 and headquartered in Phoenix, Arizona, the company specializes in data collection, focus group moderation, and advanced analytics. Within the healthcare and life sciences sectors, WestGroup Research assists pharmaceutical companies, hospital systems, and medical device manufacturers in conducting patient journey mapping, brand positioning studies, and stakeholder sentiment analysis. The firm operates specialized facilities for in-person research and maintains a robust infrastructure for large-scale telephone and digital surveys. Their expertise helps healthcare organizations navigate complex market dynamics and improve patient engagement strategies.