Whole Earth Brands

Whole Earth Brands is a global food company focused on the transition from sugar to natural and plant-based sweeteners. The company operates through two primary segments: Branded Consumer Packaged Goods and Flavors & Ingredients. Its portfolio includes well-known brands such as Whole Earth, Pure Via, Equal, Canderel, and Wholesome, which provide sugar alternatives like stevia, monk fruit, and erythritol. Additionally, its MAFCO subsidiary is a world leader in licorice-derived products used in the food, pharmaceutical, and cosmetic industries. While not a traditional pharmaceutical company, Whole Earth Brands addresses global health concerns like obesity and diabetes by providing low-calorie dietary solutions. In August 2024, the company was acquired by Ozark Holdings, an affiliate of Sababa Holdings, and became a private entity.