Whole Earth Sweeteners

Whole Earth Brands is a global food company focused on the transition from traditional sugar to natural and alternative sweeteners. The company's portfolio includes well-known brands such as Whole Earth, Pure Via, Equal, and Canderel, which provide zero-calorie and low-calorie options for consumers worldwide. Their products utilize ingredients like stevia, monk fruit, and erythritol to address health concerns related to diabetes, obesity, and metabolic health. Following its acquisition by Ozark Holdings in 2024, the company continues to operate as a leader in the better-for-you consumer goods space. Whole Earth Brands also maintains a significant presence in the licorice derivative market through its subsidiary MAFCO, serving the pharmaceutical and food industries.