Company intelligence / Profile preview

Wholesome Sweeteners

Sugar Land, TX, USA

Ownership: Private
Employees: ~100
Development stage: Other

Overview

Wholesome is a leading provider of organic, Fair Trade, and non-GMO sweeteners, specializing in sustainable alternatives to refined sugar. Founded in 2001 and based in Sugar Land, Texas, the company offers a diverse portfolio including organic cane sugar, honey, agave, allulose, and erythritol. Wholesome is recognized for its pioneering role in establishing Fair Trade standards for the sugar industry and its commitment to supporting small-scale farming cooperatives. In February 2021, the company was acquired by Whole Earth Brands for approximately $180 million, integrating it into a global platform of health-focused sweetener brands.

Industry: Food & Nutrition

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