Wholesome Wave

Wholesome Wave is a national non-profit organization that addresses food insecurity and diet-related diseases by increasing affordable access to fresh produce. The organization pioneered the 'Produce Prescription' model, which allows healthcare providers to prescribe fresh fruits and vegetables to patients with chronic conditions like diabetes and hypertension. Through its programs, Wholesome Wave partners with community organizations, farmers' markets, and healthcare systems to provide financial incentives for healthy food purchases. Their mission focuses on the 'Food as Medicine' movement, aiming to improve health outcomes and reduce healthcare costs through better nutrition. The organization also played a pivotal role in shaping federal policy, specifically the Gus Schumacher Nutrition Incentive Program (GusNIP). By integrating nutrition into the healthcare delivery system, Wholesome Wave works to eliminate health disparities driven by poverty.