Wisdom Natural Brands

Wisdom Natural Brands is a pioneer in the natural sweetener industry, best known for its flagship brand, SweetLeaf Stevia. Founded in 1982, the company was the first to bring stevia to the U.S. market and the first to receive GRAS (Generally Recognized as Safe) status for the plant-based sweetener. Its portfolio includes a wide range of stevia and monk fruit products, the Wisdom of the Ancients line of herbal teas, and the recently acquired Drizzle Honey brand. The company utilizes a proprietary water-based extraction process to produce high-purity sweeteners without the use of chemical solvents. Headquartered in Gilbert, Arizona, Wisdom Natural Brands focuses on providing healthy, zero-calorie alternatives to refined sugar to support metabolic health and weight management.