Woolley Pau Gyro

Woolley Pau Gyro was a specialist healthcare advertising and communications agency based in London, serving the pharmaceutical and life sciences industries. The firm was created in 2011 when the global B2B agency Gyro acquired the independent healthcare creative boutique Woolley Pau. The agency provided a comprehensive suite of services including brand strategy, creative development, and digital marketing for both professional and consumer healthcare audiences. Following the acquisition of Gyro by Dentsu Aegis Network in 2016, the agency's operations were eventually integrated into Dentsu's broader B2B and healthcare offerings, specifically under the Merkle brand. During its operation, it was recognized for its high-impact creative campaigns and strategic depth in the UK and European markets.