WOOM

WOOM was a Madrid-based digital health and femtech company focused on women's reproductive health, particularly fertility and conception support. The company developed an AI-enabled mobile application that provided personalized menstrual cycle tracking, fertile-window prediction, pregnancy probability estimates, and community support for women trying to conceive. Its business model combined consumer fertility tracking with a broader digital fertility services platform. Founded by Clelia Morales and Laurence Fontinoy, WOOM built a meaningful user base across Europe and Latin America before being acquired by virtual fertility clinic Apricity in May 2022. Following the acquisition, WOOM appears to have been integrated into Apricity rather than continuing as a standalone active company.