Company intelligence / Profile preview

Xandr

New York, New York, United States

Ownership: Private
Employees: ~1500
Development stage: Other

Overview

Xandr is a leading advertising technology company that provides a data-driven platform for premium advertising. Originally formed by AT&T through the acquisition of AppNexus, the company specializes in programmatic advertising, offering tools for both buyers (Xandr Invest) and sellers (Xandr Monetize) of digital media. While primarily an adtech firm, Xandr plays a significant role in the healthcare sector by providing HIPAA-compliant data solutions and audience targeting for pharmaceutical and healthcare marketers. The company was acquired by Microsoft in 2021 to bolster its digital advertising and retail media capabilities.

Industry: Biomedical IT and Biomedical Data Platforms

Partnerships

WarnerMediaMicrosoftDisney

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