XELR8 Holdings

XELR8 Holdings, Inc. was a provider of premium nutritional supplements and performance products, primarily serving the athletic and wellness markets. Formerly known as VitaCube Systems Holdings, the company developed and marketed a range of vitamins, minerals, and meal replacement shakes. The company utilized a direct-to-consumer network marketing model and gained prominence through partnerships with professional athletes in the NFL, MLB, and NHL. Its flagship product lines included the VitaCube nutritional system and the Bazi liquid antioxidant supplement. In 2010, the company underwent a corporate rebranding to become Bazi International, Inc., focusing its resources on its liquid nutritional products.