XYIENCE

XYIENCE is a sports nutrition and performance beverage company primarily known for its line of sugar-free energy drinks. Founded in 2004, the company initially focused on a wide range of supplements including protein powders and vitamins, specifically targeting the mixed martial arts (MMA) community through a long-term partnership with the UFC. Its flagship product, XYIENCE Energy, is marketed as a zero-calorie, performance-enhancing beverage for fitness-conscious consumers. The brand was acquired by Big Red in 2014 and is currently a part of the Keurig Dr Pepper portfolio, maintaining a significant presence in the functional beverage and consumer health sectors.