Yakima Fresh

Yakima Fresh is a leading agricultural marketing organization based in Yakima, Washington, specializing in the sales and distribution of fresh Northwest fruits, including apples, cherries, and pears. Founded in 2005 as a partnership between several prominent fruit companies—Hansen Fruit, Roche Fruit, Yakima Fruit & Cold Storage, and Stadelman Fruit—the company provides packing, storage, and marketing services for its grower-owners. In 2020, Yakima Fresh merged its sales operations with Washington Fruit & Produce Co. to form Washington Fruit Sales, creating one of the largest fruit marketing entities in the Pacific Northwest. The company is known for its 'Fit for Life' campaign and its long-standing sponsorship of the American Institute for Cancer Research, promoting the health benefits of fresh produce. It operates extensive cold storage and packing facilities to ensure year-round availability of high-quality fruit to global markets.