Yankelovich

Yankelovich was a prominent market research and consulting firm that specialized in consumer behavior and social trend tracking, with a significant focus on the healthcare and life sciences sectors. The company was widely recognized for its proprietary "Yankelovich Monitor," which provided deep insights into patient attitudes, physician decision-making, and the evolving consumerization of healthcare. By analyzing the intersection of social values and health choices, Yankelovich helped pharmaceutical and biotech companies develop more effective patient engagement and marketing strategies. Following a series of acquisitions, the firm's methodologies and healthcare insights were integrated into the Kantar Group.