Yantai New Era Health Industry

Yantai New Era Health Industry is a prominent Chinese state-owned enterprise specializing in the research, development, and manufacturing of health supplements, cosmetics, and household products. As a core subsidiary of the New Era Health Industry (Group) and part of the China Energy Conservation and Environmental Protection Group (CECEP), the company is best known for its Guozhen brand, particularly its pine pollen and bamboo leaf extract products. The company operates a large-scale industrial park in Yantai, Shandong, which serves as its primary production and R&D base. Its business model utilizes a massive direct selling network to distribute a wide range of natural health products across China and various international markets. The company integrates traditional Chinese medicine principles with modern biotechnology to develop wellness solutions focused on disease prevention and health maintenance.