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Yuhan Care, officially known as Yuhan Health & Lifestyle, is a subsidiary of the South Korean pharmaceutical giant Yuhan Corporation. Spun off in 2019, the company focuses on premium health functional foods, cosmetics, and lifestyle products under its flagship brand, New Origin. Yuhan Care emphasizes the use of natural ingredients and rigorous scientific verification to develop products that support women's health, immunity, and overall wellness. Their business model integrates R&D with retail, operating dedicated lifestyle stores and cafes that promote a holistic approach to health. The company is particularly noted for its research into natural substances like deer antler and specialized probiotics.
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