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Yunji Inc. is a leading social e-commerce platform in China that operates a membership-based model leveraging social interactions to drive sales. While originally a general marketplace, the company has strategically pivoted toward an "organic healthy living" strategy, focusing on curated premium products and private-label health brands. Its healthcare-related offerings include private labels such as Baiyueshan (health food) and SUYE (beauty and anti-aging), as well as traditional Chinese medicine services through offline wellness stores. Headquartered in Hangzhou and listed on the NASDAQ, Yunji utilizes advanced big data and artificial intelligence to optimize its supply chain and enhance user stickiness within its highly engaged community.
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