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Zócalo Health operates as a virtual-first primary care company that delivers culturally sensitive, affordable, and accessible healthcare to the Latino community in the United States. Its model emphasizes prevention, primary care, behavioral health, and traditional practices, with a focus on relationship-driven care facilitated by community health workers (promotoras de salud). The company partners with health plans and community organizations to deliver comprehensive care, and now provides services in California, Texas, and Washington. Zócalo Health has been included on Blue Shield of California’s provider network, offering virtual primary care, mental health support, pediatric care, and chronic disease management to its members[3][5][10].
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