Zicam Canada

Zicam is a prominent brand of over-the-counter (OTC) healthcare products specializing in cold shortening and allergy relief. The brand's flagship products utilize zinc-based formulations intended to reduce the duration and severity of the common cold when administered at the onset of symptoms. Zicam Canada manages the distribution and marketing of these products within the Canadian market, including various formats such as rapid melts, nasal swabs, and fruit drops. In December 2020, the brand's parent company, Matrixx Initiatives, was acquired by Church & Dwight for approximately $530 million. Today, Zicam continues to be a leader in the homeopathic cold remedy category across North America.