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Ziment was a prominent global healthcare market research and consultancy firm that provided strategic insights to the pharmaceutical, biotechnology, and medical device industries. Founded in 1976, the company specialized in custom research solutions, including market segmentation, brand positioning, and stakeholder analysis to support product commercialization. In 2001, Ziment was acquired by the Kantar Group, a division of WPP, and was later integrated into the consolidated Kantar Health brand in 2009. Following the acquisition of Kantar Health by Cerner in 2021, and Cerner's subsequent acquisition by Oracle, Ziment's legacy capabilities now reside within the Oracle Health portfolio.
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