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ZPB Associates is a specialized healthcare strategy and marketing consultancy based in the United Kingdom. The firm provides a range of services including market access, data-driven insights, and strategic communications to clients across the NHS, life sciences, and health technology sectors. ZPB is recognized for its deep expertise in the UK health landscape and its ability to facilitate collaboration between public health systems and private industry. In 2022, the company was acquired by Lumanity, a global health science services organization, to strengthen its market access and commercialization offerings.
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