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bodewell
- Development stage
- Unknown
- Lead developer
- Procter & Gamble
- Modality
- Small Molecules
- Administration
- Topical
01
Overview
Bodewell is a line of topical skincare products developed by **Procter & Gamble (P&G)** specifically for the management of chronic inflammatory skin conditions, including **atopic dermatitis (eczema)** and **psoriasis**. The products are formulated with a proprietary botanical blend known as **BW24**, which features *Rheum palmatum* (Chinese rhubarb) root extract, intended to provide anti-inflammatory benefits. The eczema-specific formulations typically include **colloidal oatmeal** as an FDA-recognized skin protectant to relieve minor skin irritation and itching, while the psoriasis products may contain **salicylic acid**. The brand was incubated within P&G Ventures to offer over-the-counter (OTC) solutions that support the skin barrier and reduce redness and irritation associated with sensitive skin conditions.
- Brand names
- Bodewell
- Other names
- Bodewell Eczema Daily Calming CreamBodewell Psoriasis Calming CreamBodewell Sensitive Skin Moisturizing Body Wash
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