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Crest 3D White Advanced Radiant Mint Toothpaste is a consumer oral care product developed by Procter & Gamble. It is primarily indicated for tooth whitening and the prevention of dental caries. The formulation contains 0.243% sodium fluoride as an anticavity agent and utilizes a combination of hydrated silica abrasives and chemical surfactants to remove surface stains and prevent new stain formation. In clinical research, such as the head-to-head whitening trial sponsored by Colgate-Palmolive (NCT05333328), it is frequently used as a benchmark or active control to evaluate the efficacy of experimental whitening formulations, including those containing higher concentrations of hydrogen peroxide.
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