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LoviOne is an oral emergency contraceptive pill developed and marketed by Maxwellia. The active ingredient is levonorgestrel (1.5 mg), a synthetic progestin that acts as an agonist at the progesterone receptor. It is indicated for emergency contraception within 72 hours (3 days) of unprotected sexual intercourse or contraceptive failure. The primary mechanism of action involves preventing or delaying ovulation by suppressing the mid-cycle surge of luteinizing hormone (LH). Additionally, it may inhibit fertilization by inducing changes in the cervical mucus that impede sperm penetration. LoviOne is available over-the-counter in UK pharmacies and was notably switched from prescription-only status as part of Maxwellia's consumer healthcare model.
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