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MooGoo cleanser (specifically the Milk Wash) is a natural, soap-free topical cleanser designed for individuals with sensitive skin or barrier-compromised conditions such as atopic dermatitis (eczema) and psoriasis. Developed by the Australian company MooGoo Skin Care, the formulation typically utilizes mild, glucose-based surfactants (such as decyl glucoside and lauryl glucoside) rather than harsh sulfates like sodium lauryl sulfate (SLS). It often contains skin-conditioning agents such as milk protein (casein) and natural oils to maintain skin hydration and physiological pH balance. In clinical pilot studies, it has been evaluated alongside other major sensitive-skin brands for its impact on transepidermal water loss (TEWL) and skin barrier function, showing benefits in maintaining hydration compared to water alone.
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