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Neolia is a brand of therapeutic skincare and personal care products formulated with natural ingredients, primarily organic extra virgin olive oil and aloe vera. Developed by Summum Beauté International and formerly part of the Arura Pharma consumer health portfolio, the Neolia line includes moisturizing lotions, bar soaps, body washes, and hair care products. These products are designed to address dry and sensitive skin conditions by leveraging the emollient, humectant, and antioxidant properties of its components, which include fatty acids (such as oleic acid), vitamins A and E, and minerals. The mechanism of action involves the restoration of the skin's lipid barrier and the retention of moisture, providing relief for conditions such as dermatitis and psoriasis. Neolia products are characterized by their gentle, paraben-free formulations and are widely distributed in pharmacies and retail stores across North America.
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