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**PrimaVu** is an over-the-counter homeopathic herbal ophthalmic product developed and marketed by PrimaPharm for temporary soothing, cleansing, and moisturizing of irritated, dry, itchy, or red eyes associated with environmental exposures such as pollen, dust, smoke, wind, chlorine, and air pollution. The original product has been described as an isotonic saline eye-drop formulation containing homeopathic dilutions of botanical ingredients including eyebright, fennel, sweet yellow clover, calendula, and arnica. It has no established molecular target or pharmacologically validated mechanism; its intended effect is topical ocular comfort and cleansing rather than target-directed therapy.
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