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Viactiv
- Development stage
- Unknown
- Lead developer
- Reckitt
- Modality
- Small Molecules
- Administration
- Oral
01
Overview
Viactiv is a brand of dietary supplements primarily known for its calcium soft chews designed to support bone health and density. The flagship formulation typically combines calcium carbonate, vitamin D3 (cholecalciferol), and vitamin K1 (phytonadione). Calcium is a critical mineral for maintaining skeletal integrity, while vitamin D3 acts as a Vitamin D receptor (VDR) agonist to enhance intestinal calcium absorption. Vitamin K1 serves as an essential cofactor for the gamma-carboxylation of osteocalcin, a protein necessary for effective bone mineralization. By providing these three synergistic nutrients in a palatable, chewable format, Viactiv aims to improve compliance among individuals at risk for bone loss, such as postmenopausal women. It is primarily indicated as a nutritional supplement to help prevent osteoporosis and maintain bone strength.
- Brand names
- ViactivViactiv Calcium Soft Chews
- Other names
- Calcium + Vitamin D3 + Vitamin K
02
Targets
GGCX (Vitamin K-dependent gamma-glutamyl carboxylase)CaSR (Extracellular calcium-sensing receptor)VDR (Vitamin D receptor)
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