VM 1.0

VM 1.0 is an electronic nicotine delivery system (ENDS) developed by Philip Morris Products S.A. as part of its portfolio of potentially reduced-risk products. It is an aerosol generator that utilizes a nicotine-containing liquid, designed to deliver nicotine via inhalation without the combustion of tobacco. The device is engineered to provide a nicotine pharmacokinetic profile similar to that of conventional cigarettes, aiming to satisfy the cravings of adult smokers while reducing exposure to harmful combustion byproducts. Nicotine, the active component, acts as an agonist at nicotinic acetylcholine receptors (nAChRs) in the brain, stimulating the reward system. Clinical studies, such as the crossover pharmacokinetic study mentioned, evaluate the efficiency and safety of nicotine delivery compared to traditional smoking.

Brand names

VEEV

Other names

Nicotine VM 1.0VM 1.0 aerosol generatorVM1.0 aerosol generatorVM-1.0 aerosol generator