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This oral care regimen, developed by Unilever R&D, consists of a toothpaste containing zinc citrate and a concentrated serum containing zinc sulphate. The combination is designed to improve gingival health by leveraging the antimicrobial and anti-inflammatory properties of zinc ions. Zinc acts as a broad-spectrum antibacterial agent that inhibits plaque formation and reduces the metabolic activity of oral bacteria responsible for gingivitis. By delivering zinc through both a standard brushing routine (toothpaste) and a targeted application (serum), the regimen aims to provide sustained protection and reduction in gingival inflammation and bleeding in adults with mild gingivitis.
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