Drug intelligence / Profile preview

ZoneX

Development stage
Unknown
Lead developer
Imperial Brands
Modality
Small Molecules
Administration
Oral
01

Overview

ZoneX is a brand of tobacco-free nicotine pouches designed for oral nicotine delivery. These compact pouches contain pharmaceutical-grade nicotine, plant fibers (such as wheat or bamboo), flavorings, humectants, and other food-grade ingredients. They are intended to be placed between the gum and lip, allowing nicotine to be absorbed through the oral mucosa. ZoneX serves as an alternative to traditional smoking, vaping, and conventional snus, aiming to provide a potentially harm-reduced method for consuming nicotine without tobacco combustion. The product is available in various nicotine strengths and is part of the Next Generation Products (NGP) category focused on tobacco harm reduction.

Brand names
ZoneXX
Other names
Zone X All White
02

Targets

α4β2 nAChR (Nicotinic acetylcholine receptor alpha4 beta2 subtype)

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