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Humectant action refers to the ability of certain substances (humectants) to draw and retain water from the air or from deeper biological layers to the surface where applied[1][2][6]. In cosmetics and personal care products, humectants such as glycerin, hyaluronic acid, urea, and propylene glycol hydrate the skin and hair by attracting moisture[2][6]. They are also used in foods and pharmaceuticals to maintain moisture content and improve texture or stability[1]. Humectant action is a functional property, not ascribed to a single receptor, enzyme, or molecular target, and is not considered a therapeutic target in the traditional sense[1][2][6].
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